DEAREST BODEGA

Vita Coco was born in an NYC bodega. So when Covid hit, we penned love letters to bodegas across the city. We bought 5,000 bacon egg n’ cheeses from bodegas and delivered them to healthcare workers. Vita Coco’s IG became shoppable, with all proceeds going towards a bodega relief fund.

Creatives: Prit Patel, Johan Leandersson, Paul Caiozzo, Nathan Frank