PARACHUTE
BRAND EVOLUTION
There’s no place more comfy than your warm bed. We worked with Parachute to create a series of OOH campaigns, developing their world of cozy. We launched with a campaign reminding NYC commuters of what they’re missing while riding the subway or walking in not-so-comfortable places. Our fearless photographer: Chloe Aftel
Creatives: Prit Patel, Michael Hagos, Paul Caiozzo, Nathan Frank
When it got colder, we reminded people to prepare their homes for winter.
And when winter turned into spring, we blended the indoors and outdoors.
